Matrix Media Radio Division
Matrix Media Broadcast Division is a media buying service that specializes in Broadcast and Internet Radio. We offer creative marketing solutions to enhance Local, Regional, National Advertisers and Advertising Agencies’ ability to achieve their business goals by utilizing radio, the Internet and other emerging audio technologies.
We have heard you say...
"We already have media buyers that do this for us."
We understand that, and we are not here to slow them down or interrupt your process. What we are suggesting, is to take a proactive approach to your business with services that will increase your productivity and efficiency. What would you pay to make your media department 50% more efficient? Well, with us, you won't pay anything.
"We are already paying the lowest rate."
Are you? Are you also getting great value? Have you had adequate time to negotiate added value? We take into consideration the time of the month, previous books and rankings, competitors, added value, banner ads, length of time on air, demographics, streaming radio, market conditions, pre-roll video, etc. It is our job to get the most out of your budget, it is each stations job to charge the highest rate possible in order to generate the most revenue for their company and investors. Most agencies simply do not have the time to negotiate the lowest rate, we do.
"We place all of our radio locally and we don't place a whole lot."
But, you are placing other forms of media; television, newspaper, magazine, billboard, cinema, Internet, etc. Keeping up with all of that media is creating some pretty full days. Adding us to your media department will give you some breathing room. Room you can use for more education, to catch up on additional work, to plan, to prepare and most importantly, room to grow. We don't replace your media department, we are an asset for your department.
If you are not placing radio now, you need to look into the benefits of adding radio to your media campaign. There is a reason broadcast radio is still around and kicking. It does work.
Keep It Simple, Straightforward (K.I.S.S.)
There is no transition for you or your client to undergo. Think of us as an employee of your company. We work on your behalf and in your best interest the same way your employees do, without the added cost. When there is work to be done, you assign the goals of the campaign and we work to not only meet those goals, but exceed them. Which, makes us all look even better. You can even take the credit, in fact- we insist. We are in this together.
Prior to your schedule running, we arrange the information in a professional and easy to read format for presentation to the client. During the campaign we monitor the schedule to ensure the campaign runs as planned. After the schedule runs, our business department reconciles the invoices, reviewing the schedule to ensure all campaign goals were met. In the event any spots are bumped or missed, we take care of rescheduling those spots. We then send the revised schedule to you for final approval.
We strive to keep everything easy, because things always work out better if you keep it simple and straightforward.
The Bottom Line
Hundreds of companies around the world use media buying services, like us, to assist them in placing media. Hundreds of millions of dollars are spent every year by companies just like us on behalf of agencies just like you. This isn't because these companies can't handle it themselves, it's because they have all experienced the value that companies like ours bring to the table.
We have over 100 years of combined expertise in Media Buying, as well as a reputation for well planned and executed radio campaigns. Our experienced and media-savvy buyers aggressively negotiate the best possible rates to maximize your advertising dollars. This, in turn, allows us to add value to your campaigns, in addition to saving you money.
We help to strategically plan, research, and negotiate your advertising campaign, to deliver the most effective results at the lowest cost to you.
